Created the brand style guide for Dollarship as a rulebook containing specifications on everything that plays a role in the look and feel of the Dollarship brand – everything from typography and color to logos and imagery. It kept our brand consistent across all our channels. It made sure that everyone on our team was using the same terminology, tone, and voice. It let everyone know exactly how to present the brand to the world. It guided the design for our product, content, blog posts, presentations, etc.