Well Health Score

B2B2C Mobile App

Overview

About the project

This project was brought to me by our clinical team with one main goal in mind: showcase our products clinical outcomes and serve up valuable insights for users to continue to improve their health. I worked heavily with our data science team to understand what was feasible and with that, aim to create an experience that was desirable for users. Part of this project was also to redesign our IA to accommodate the space for our net new health score and insights alongside our existing progress and rewards that I combined underneath our new Activity section within our main navigation. I also saw an opportunity to integrate a social experience within the health score to allow users to see where they stack up against their peers and incentivize them to improve further.

My Role
I led design on this project that overlapped among each of our three product pods (content, personalization, homescreen / general app). I worked cross-functionally with 1 PM, 2 engineers, content, clinical and data science.
Category
B2B2C Mobile App
Links
Prototype